# Instagram (/en/instagram)

**Account:** an Instagram **Business** or **Creator** account. A personal account can be switched for free in Instagram's settings (Settings → Account type and tools). Connected through Instagram's official login.

## What you can post [#what-you-can-post]

Instagram always needs at least one photo or video.

| Type     | Rules                                                                              |
| -------- | ---------------------------------------------------------------------------------- |
| Photo    | Ratio from 4:5 (portrait) to 1.91:1 (landscape). PNG is sent as JPEG automatically |
| Reels    | A single video always publishes as a Reel. 3 seconds to 15 minutes                 |
| Carousel | 2 to 10 photos and videos                                                          |
| Story    | Exactly 1 photo or video, no caption. Videos 3 to 60 seconds and up to 100 MB      |

Captions up to 2,200 characters, 30 hashtags, and 20 mentions. Alt text can be written for photos.

## Settings in the Instagram account tab [#settings-in-the-instagram-account-tab]

- **Feed** or **Story**.
- **Reels**: choose a cover from an image you upload or from a moment in the video, and whether the Reel also shows in your profile feed.

## Quota [#quota]

100 posts per 24 hours per account, counted by Instagram.

## Comments and statistics [#comments-and-statistics]

- Comments arrive in the [Comments inbox](/en/komentar) and can be replied to or hidden from Tebar.
- DMs arrive in the [Inbox](/en/inbox) and can be answered from Tebar. [Automations](/en/automations) answer comments and DM the people who comment (Starter, Basic, and Pro plans).
- [Statistics](/en/statistik): followers, views, reach, accounts engaged, interactions, likes, comments, saves, and shares. Stories are not counted in the per-post performance.